DotCom Secrets: The Underground Playbook for Growing Your Company Online (1st Edition)

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Lastly, Russell goes over the three types of traffic sources to attract your dream client and how marketers can geometrically improve their traffic. Section 2: Your Communication Funnel This section covers the different types of funnels and which are fit for each kind of product or service. Each step of your ladder (each product/service) should use a funnel (he gets into WAY more specifics, but you get the gist of it). I gave 2 stars because I believe there was a little bit of valuable lessons in regards to the psychology behind people’s buying habits.

This book is not about increasing your conversions–yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.It’s designed to force entrepreneurs to stop working on stuff that doesn’t matter and start implementing the KEY tasks that will get your funnel LIVE, and your business flowing… Hot Audience: People who have known you for a while now, highly engaging with your products and services, show huge potential and interest and ready to buy! If you’ve read any of Russell Brunson’s books in the past, Expert Secrets, and the new Traffic Secrets, then you already know the power they hold, and the impact they can have as you’re growing your business! And last but not least, he talks about attracting potential customers to your business using the best bait. This is the last part of the DotCom Secrets book before he shows you his seven proven funnels. Section 4: Funnels and Scripts

In this third section, Russell goes over the fundamentals of using sales funnels strategies to lead your customers to a sale over and over again.

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Russell's book pulled together TONS of different concepts that I've heard over the past few years as I've learned about being an online entrepreneur and internet marketer, and delivered it in a concise and easy to read and digest book. After the huge success of the first version of the Dotcom Secrets book, he decided to update it and publish Dotcom Secrets Book 2.0! Russell is generously giving away all the scripts that you may need, no matter what your business is. So, the only result the author can or wants to give is that the chiropractor now has to pay 2 full-time employees for zero extra income. I'm not saying his example couldn't work, but it says a lot about the usable info you'll get from this book. People who follow the problems with businesses & groupon.com for example, will also know that this "secret' isn't a guaranteed success, on the contrary.