Morrisons Naturally Wonky Potatoes, 2.5kg

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Our consumer research has found that availability of budget ranges is important to people in the current crisis. Providing more budget ranges was the top action that people wanted from supermarkets to help them save money on food and more than half (56%) of those finding their finances very difficult said that they would benefit from more budget ranges being available [ 30]. The supermarket giant launched its first UK store in Birmingham in 1990. By 2025, Aldi plans to have 1,200 UK stores. My Aldi of choice for this mid-week trip was the Norton Heights branch on Leek New Road. The store underwent a revamp last year, which saw the addition of wider aisles and new freezers, along with bakery items being moved to the front of the store. This echoes survey research we conducted in August 2022 which found that even earlier in the cost of living crisis households were making significant adjustments to their spending habits. The vast majority of people (85%) told us that they were trying to do something to save money on food, with the most common changes being looking for items on promotion (55% of consumers), trading down to cheaper products (50% of consumers) and less regularly buying expensive or treat foods (42%), as shown in Figure 2 [ 3]. Supermarkets have a crucial role supporting people during the current cost of food crisis - and particularly helping people in the places around the country where they are most likely to be struggling.

For my money, you want a starchy potato. These require a lot less encouragement to break down, meaning less starch is released. The result? A fluffier mash. The varieties you should be looking for are Maris Pipers, King Edwards or Vivaldi. Source: Which? analysis of the Priority Places for Food Index. Proportion of local areas within a constituency in the bottom quintile of the index [ 9]. This could be a very realistic food shop for a student - or a couple on a budget. With just a few more pounds spent, you could add extra meat, dairy or even frozen items to really expand on your shop. I’ve delved so heavily into potato recipes over the last two years that I have been dubbed the ‘Potato Queen’ online. My videos on social media have had over 200 million views and even Nigella called me the ‘High Priestess of potato’. Where we identified systemic issues with data accuracy, we removed these instances. In the data set we excluded:

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Place 2 large baking sheets into the oven and pour a generous glug of olive oil into the trays. Return the trays for 5 minutes until shimmering hot. Consumers are adapting their habits to meet the challenge of rising prices, including by switching supermarkets, buying cheaper items and looking for special offers. But for those already struggling to make ends meet, there has been little respite from rising prices. In February 2023, one in six (15%) people reported skipping meals. Due to variation in the budget ranges across supermarkets (see Figure 8) and in the removal of some data (see data quality and assurance above), there was some variation in baskets between visits. Given this variation, proportionate scores are based on the basket size on each visit, rather than using a single basket size over the whole study. This ensured our scoring was accurate and fair to each supermarket and to each individual store. Source: Which? analysed data provided by Mystery Shoppers. Data was collected 21 February - 24 March 2023. Sample size = 260 visits to 88 stores around the UK (excluding small stores) [ 29]. We next examined what items shoppers were most likely to struggle to find in mid-large and very large stores.

All instances of this item were removed. See ‘Data collection, quality and assurance’ Data collection, quality and assurance Combining the above factors, we then selected stores at random from across the UK to ensure a broadly even balance across these factors. As part of its Affordable Food For All campaign, Which? is also calling for all supermarkets to make pricing and offers more transparent so that people can easily work out which products offer the best value.Online survey conducted by Yonder Consulting on behalf of Which?. The survey was conducted 24-26 March 2023 with a panel of 2,086 UK adults and the results were weighted to be nationally representative. Citation Supermarkets, as the place where most people do most of their grocery shopping, are on the frontline of this crisis. Which?’s Affordable Food for All campaign has called on supermarkets to step up and do more to support people through the current crisis - and target support particularly to those who are struggling the most. People struggling to afford food are seeking support from a range of sources. The government undoubtedly has an important role at the central, national and local level supporting people through this crisis. People will also be turning to local charities and community groups. However, the fundamental role of supermarkets in the UK’s grocery market means that these businesses have a key role to play in supporting consumers. These brands were assessed as they are the major supermarkets following a traditional model, typically offering a range of price points and brands for different items, including specific budget lines, which makes our question about budget lines pertinent in a way that it isn’t in discount stores which offer a much smaller range of products and engage in more limited brand proliferation [ 31] [ 32].