Edexcel Gcse (9-1) Business (Edexcel GCSE Applied Business)

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Well-organized. I liked the final chapter that focused on business careers. Would potential consider teaching topic this Week 1. The textbook is written in accessible language and highly appropriate for an introductory first year class in business. This text is not culturally insensitive. I would even encourage the use of recent social or political examples to show how they are impacting the business realm (i.e. COVID-19). I appreciate the use of modern, real-world examples to give students a more in-depth understanding of these business topics, which are otherwise abstract and intangible. Really liked this book, as well as the instructor materials that suggested appropriate video links. I would like to see more end-of-chapter activities with more in-depth assessment prompts. There are plenty of open-ended, critical thinking prompts, but more structured activities would be welcome too.

Reviewed by Zachary Ward, Assistant Professor of Health Administration, University of Southern Indiana on 4/18/22 The interface and navigation are done exceptionally well for this text. User-friendly, easy table of contents to follow, chapter consistency, and helpful search options. All make for a great user experience. This textbook is consistent in the way that the book is created from beginning to end. The creation of each chapter and section are very well planned and executed. Many recent business stories are used as examples in teaching fundamental concepts. This really increases the relevancy and integrity of the text. The authors do not shy away from trendy subjects, products or people. For example, a lot of references to Elon Musk, China, Google, etc. As a textbook targeted at an introductory course in business, the Introduction to Business - 2018 textbook provides a practical overview of various aspects of business over the course of 17 chapters. In addition, this textbook provides key terms (with definitions) at the end of each chapter, which is easier for students to access than looking at one large glossary at the end of a textbook.I did change the chapters around, but that might just be my personal preference. I tried to group the chapters by how they worked internally and externally, but as I said this might be just the way that makes sense to me. I have not found any interface issues in the online version of the text (which is what I prefer to use).

I’m not an English major or editing expert lol but nothing jumped out at me as being grammatically incorrect.Chapter 12 are the most popular to the sales and marketing students. I would recommend using the term “consumer persona” as a tool for market segmentation summarized in the chapter. To help be consistent with the “4 P’s of Marketing” make the connection with the previous chapter’s LO. “Promotion and Distribution (aka ‘Place’)”. I very much like the way the book is designed. It's definitely small, workable sections, with the exception of one chapter which covers planning, control and decision-making, which could have been at least a couple of smaller chapters. Each chapter in the text follows the same basic outline. There is an introduction that sets the stage for the major concept(s) that will be discussed in the chapter. Additionally, each chapter opens with learning outcomes listed. This text serves as an introductory text for business. With that said, there’s not too many areas, as far as foundational principles are concerned, that become “out of date”. However, the structure of the book is such that updating areas would be easy to implement. The organization was well thought out and aligned with the design of an introduction to business course well. There was little need to skip around during the semester which can cause students confusion.

To my knowledge, this text does not contain any gross errors. The authors do a great job or presenting content in a way that appears to be free of bias.There is an obvious flow within the text. The first chapter lays out the principles of business. From there, the text progresses from ethics to marketplace to structure to strategies to finance. After reviewing the errata list, I have found that many of the reported errors were correct. Additionally, after reviewing the textbook myself, I found the information to be accurate. The text is up-to-date, with highly relevant materials. The text provides students with several features to help with the understanding of course materials. There are several features, and one of them is, Ethics in Practice, which is especially relevant in an introduction to business course. There is another section on Expanding Around the Globe, which helps students understand our global economy, and the reliance we have on one another around the world. There are several other features that add richness to the course. These examples should be updated on a regular basis to remain current. I have utilized the text for two courses, and I cannot recall finding any technical errors with the book. I think it's very up to date. Some of the other books I looked at were using very old concepts, and this seems quite contemporary. The examples of current business leaders are great and they offer diverse points of view.