Nibbles the Book Monster: 1 (Nibbles (1))

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The striking cover included 33 clues within the fish’s scales and eyes and Viper’s “canny” marketing positioned Hallett as a the “queen of cosy crime” and capitalised on the love for her début. Its end-to-end ownership of publishing, from content creation to direct fulfilment, gives it unique agility in the market. S F Said’s Blakeian adventure, with illustrations from Dave McKean, has been nine years in the making and garnered support from authors and critics alike. The marketing campaign, which reached a non-traditional readership via TikTok and other social channels, “left no stone unturned” according to the judges who singled it out as “the most impressive campaign” on the shortlist.

All the Nibbles Books in Order | Toppsta

The marketing campaign by Vicky Palmer and Lilly Cox made light of a small budget, low author profile and tricky categorisation to smash expectations.WH Smith Travel wins this award for the third time in eight years, having burst back to life since the end of Covid-related travel restrictions in 2022. Combining high street, online, travel and media booksellers, and new and long-standing names, this shortlist shows the many routes retailers took to readers last year. The audiobook was promoted with the immersive installation of a doocot [dovecot] in Waterstones Sauchiehall Street in Glasgow and Piccadilly in London which played a 12-minute audio extract on a loop.

Nibbles Series by Emma Yarlett - Goodreads

Licensed series such as Numberblocks remain its core, and there were partnerships with local schools, libraries, council services and charities.The “purity” and “simplicity” of the book’s message and the drive behind the “hell for leather” marketing campaign from Andersen Press made it a winner for our judges.