Prime Hydration Drinks Can - KSI and Logan Paul Energy Drink - Zero Sugar - Strawberry Watermelon - Blue Raspberry - Tropical Punch - Lemon Lime - 330ml (Strawberry Watermelon, 1x Can)

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Indeed, the marketing of energy drinks in general typically employs strategies aimed at adolescents, notes Harvard Health. Energy drinks are the second most widely consumed dietary supplement among American teenagers and young adults, following multivitamins, according to the National Institutes of Health [1] Energy Drinks. National Center for Complementary and Integrative Health. Accessed 9/22/2023. . A primary concern with Prime Energy is its caffeine content, which is especially significant for parents to consider, says Malone. Although Prime Energy labeling indicates the beverage is for those 18 and older, she observes that Prime “heavily markets toward young people who may not realize there’s a difference between Prime Energy and Prime Hydration.”

Despite Prime Energy’s label warning against consumption by individuals under 18 years of age, in July 2023, Sen. Schumer asserted a minimal discernible distinction in the online marketing between the two Prime beverage products. As such, he called on the FDA to investigate Prime. The Prime energy drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, is set to arrive in the UK soon - and a warning to parents has already been issued. FDA asked to investigate Logan Paul’s energy drink, Prime, which has the caffeine of 6 Coke cans. Associated Press. Accessed 9/22/2023.Electrolyte replenishment is important after strenuous exercise, emphasizes Lindsay Malone, a private practice registered dietitian and instructor at Case Western Reserve University in Ohio. Interestingly, Prime Hydration provides less sodium (10 milligrams)—an electrolyte that maintains fluid balance—in comparison to other sports drinks, notes Zenker. While the coconut water base offers potassium, which can contribute to sweat replenishment, Prime is missing the mark on the electrolyte we lose the most through sweat—sodium, says Dana White, a registered dietitian nutritionist and certified athletic trainer in Connecticut. UFC announces global marketing partnership with Logan Paul and KSI for their Prime Beverage Brand. UFC. Accessed 9/22/2023. It encourages them to want sweet drinks, when plain water is the answer and helps them develop a sweet tooth which is not good for the future in terms of a healthy diet and controlling their weight."

However, from April they are set to be more widely available in the UK, and a doctor has issued a warning to parents about children about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy. Additionally, Prime Hydration contains B vitamins, and while those are important nutrients, they don’t add anything to the hydration potential of a beverage, says Bonci. White agrees, explaining “you don’t lose B vitamins in sweat.” These nutrients are very common in the food supply and carry low risk of deficiency for most people, adds White. For a sports drink, Prime Hydration is high in potassium and suboptimal in its carbohydrate content at 5 grams, adds Kansas City Chiefs’ sports dietitian Leslie Bonci. Optimal carbohydrate content is 4 to 8 grams per 100 milliliters, so Prime Hydration’s 500 milliliters (one serving) should contain 40 to 80 grams of carbohydrate, Bonci explains. Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation."Spilling the Beans: How Much Caffeine is Too Much?. Food and Drug Administration. Accessed 9/22/2023. Below is a summary of the ingredients found in Prime Hydration drinks, as detailed by Zenker and Christina Lombardi, a New York City-based registered dietitian and the owner of Functional Nutrition Rx, a nutrition private practice. To determine whether Prime drinks are right for you, it’s important to factor in your health conditions, including whether you’re pregnant or nursing, your diet, any supplements you might be using, physical activity and sleep quality, advises Zenker. It can also interfere with sleep, which children need plenty of. She added: "Caffeine results in an increased need to pass urine, so will not help at school with more trips to the toilet and could contribute to bed wetting."

Dr Lee also notes that there is added zinc, and said: "Most children do not need zinc supplements – it is readily obtained from the diet. This can cause symptoms too, such as vomiting, diarrhoea and headaches."

Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age. Children don't need energy drinks anyway – they have plenty of energy! She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation."

The energy version of Prime isn't officially sold in major supermarkets in the UK yet, but some smaller corner shops have been selling them. However, from April they are set to be more widely available in the UK, reports The Mirror.

Prime Hydration is formulated more like a sports drink as it contains electrolytes and vitamins, says Avery Zenker, a Canadian-based registered dietitian at EverFlex Fitness, a personal training program. Prime Energy is more of an energy drink, primarily due to its substantial caffeine content, recognized as a stimulant, she adds. While the FDA doesn’t regulate energy drinks, it does note a caffeine limit of 71 milligrams per 12-ounce serving for sodas, according to Harvard Health, which notes many energy drink manufacturers can get around this threshold by classifying their product as a supplement. Logan Paul vs. KSI 2 fight results, highlights: KSI wins controversial split decision in celebrity bout. CBS Sports. Accessed 9/22/2023.