Barbie Extra Doll #9 in Blue Ruffled Jacket with Pet Crocodile, Long Brunette Hair, Bling Hair Clips, Gift for Kids 3Y+, GYJ78

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As she expanded her resume, Barbie has had over 250 careers - including landing on the moon four years before Neil Armstrong. She also ran for President in 1992 - two decades before Hillary did. David Loranger, Professor of Fashion Merchandising and Marketing at Sacred Heart University, believes we're drawn to colors because they instantly convey various emotions.

Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too. It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink. I've seen some of the biggest action movies in Hollywood get made - thanks to my Dad working with John Woo in the 1990s and early 2000s. Seeing the storyboards, budgeting, producing...actually making the movie happen. People were actually bonding over a female movie experience, like Sex & The City The Movie, and yet even more seemingly bonded due to the color worn. Kind of like Harry Potter where moviegoers would wear robes. Primark, Smash + Tess, Alex + Ani, Cotton On, Burger King, JoyBird, Crocs, Pinkberry, Gap, NYX Cosmetics, Ruggable, Impala Skate... t he list goes on and on.Ruth, the creator, appears again entirely in a strong, cobalt blue while Ken waves goodbye in a pink, blue, and yellow sweatshirt. She drives her pink car, waving at all the other Barbie's, and ends her day with a huge party at her place. Her outfit changes to silver sequins. The movie cost over 145 million dollars to make. For context, that's just as much if not more, than the biggest Marvel ® movies.

The past decade has been another complicated one for the colour. Millennials even had their own shade of pink – but this watered-down hue was an almost apologetic version. "The kind of pinks that have done really well in the past few years and transcended girliness have been yellow and grey-based pinks, instead of the blue-based pinks, like Barbie pink and Legally Blonde pink," says St Clair. The new live-action film about the iconic doll, starring Margot Robbie and directed by Greta Gerwig, has leant right into Barbie's association with the colour, its set designers working with a palette of 100 different shades, and apparently contributing to a global shortage of pink paint. The movie's all-conquering marketing campaign has left a sea of pink wherever it goes, from billboards, buses and the cast's (pink) carpet outfits to a real-life Barbie Dreamhouse on Airbnb, more than 100 brand tie-ins and a Google takeover. The production design is truly incredible - and insane attention to detail was given to make this a surreal and thrilling adventure for both kids and adults. Dee Madigan, creative director of Campaign Edge, talked of the risk: " There's a real risk to some of that organic stuffbecause if the movie had been a bomb or people hated the marketing, people could use those assets to create bad memes...you lose control of the brand a bit."

This has been the case throughout history, but in a different way. It started as a color reserved for boys, as it was derived from red.