Tropicana + Viva Vitality Juice, 750 ml

Product Information

Multi-channel retail group Scotts & Co. is set to launch a new venture called Viva Vitality which will specialise in direct-to-consumer (DTC) health and wellness solutions for the over-60s. It marks the company’s first formal entry into the consumer health space. Expert Verdict - This catalogue is all about what you should buy... and why. Includes uniquely practical ideas for your garden, home and travel, as well as the latest technical innovations.

In addition, Viva Vitality offers health monitoring devices and safety aids for the kitchen and bathroom, as well as innovative solutions for gentle exercise, improving memory, and keeping your brain active. The new range will be supported by an impactful heavyweight media campaign later this year, to drive awareness of the launch. Using the tagline “Juice For A Boost”, the campaign will target younger shoppers, and will consist of video on demand, social media, in-store advertising and sampling activity. Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s. Swabey believes the DTC market for health and wellness has huge growth potential because impactful, personalised direct mail is currently under-exploited by the personal healthcare sector.

Comments

The Viva Vitality catalogue and online business will bring together a specially curated range of products and solutions designed to meet the health and wellbeing needs of a ‘senior’ audience whose focus is increasingly on health and the maintenance of an ‘independent living’ lifestyle. Nigel Swabey, CEO of Scotts & Co., says: “The pandemic has highlighted the huge importance of both health and wellness and many experts believe self-care is now an increasingly important part of healthcare and wellbeing. The launch of Viva Vitality will enable us to take our approach to this market to a new level—with holistic solutions that are grounded in scientific evidence.” At the same time, Vitality Discount Code will be issued in certain periods. If customers want to save money, this is undoubtedly the most labor-saving method. The new range will consist of four flavours; Berry Boost, Power Punch, Vitamin Victory, Viva Vitality The Viva Vitality catalogue and online business (www.vivavitality.co.uk) brings together a specially curated range of products and solutions designed to meet the health and wellbeing needs of a ‘senior’ audience whose focus is increasingly on health and the maintenance of an ‘independent living’ lifestyle.

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In 2003 he completed a Hand and Microvascular Fellowship at the University of California at San Diego. In 2003 Dr. Seto formed the Aesthetic Surgery Institute in Phoenix, Arizona, which he owned and operated until 2015. In 2015 he moved to Florida and started a practice in Orlando. Scotts & Co. says Viva Vitality aims to set a new standard of home shopping for health and wellness products, devices and solutions for the over-60s. Brenda is nationally recognized for her expertise in minimally invasive facial rejuvenation through the combined use of botulinum toxin, injectable dermal fillers, and laser skin resurfacing. She is also a National Trainer. Her patients appreciate her attention to detail and the ability to enhance their beauty. Viva Vitality - A popular catalogue which provides high-quality supplements and vitamins that are formulated especially for the over 50s. Unique is that all the supplements and vitamins are British-made. (again, unrelated to the Viva la Diva shoe catalogue) Solutions from Renwoods - A catalogue full of proven products - and delivered direct to your door. The Solutions from Renwoods catalogue has hundreds of unusual products, the majority of which you won't find in stores elsewhere.