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Leaves of Trees’ unique window displays attract a lot of walk-ins, but this wasn’t always the case. When the shop opened in 2014, its displays featured colorful florals made from paper, but none of the brand’s actual products.
In this post, we’re going to look at exactly how you can create irresistible window displays. How to make your retail window displays pop By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun. What you should steal While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells. For example, each summer H&M knows that its primary target audience is likely to attend popular music festivals like Coachella and will dress for the occasion.One of Bergdorf’s most spectacular concepts featured one million hand-glued Swarovski crystals and took nine months to build. There was a genuine crystal ball and the fortune-teller mannequin wore custom-made, one-of-a-kind couture pieces that were later sold at auction. When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme. Yes, your window display design should tell at least a basic story. After all, it's proven that storytelling can serve as a strategic business tool. The “Fendi-ing machine” concept appeared in its stores around the world. The result? Photos were widely shared by fashion bloggers, and it helped the luxury brand appeal to a younger demographic. What you should steal
One winter window display paid homage to hygge, the Danish word for comfort, and featured books on crafting and cooking, with each nestled inside Nordic-style houses. Founder Roohi Quereshi soon discovered that people were stopping to look but didn’t know what she was selling. The shop was mistaken for a restaurant, a juice bar, and even a pot dispensary. Change your displays often to signal to customers who pass by regularly that it’s time for them to stop in again. If such a display lends itself to your product range, think about how you can involve more sensory elements to your storefront. No one does a window better than Tiffany,” says Mujica. “They are true storytellers, and their windows literally dazzle.”Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes. Source Alternatively, you can take a stroll around local shopping areas to get ideas. Pay attention to your surroundings and to your community.
Putting extra resources into your window display at certain times of year can really pay off. Holiday windows attract extra foot traffic, and, according to NRF research, holiday spending has reached an all-time high. 6. Tiffany & Co. By understanding what they want and what’s important to them, you can craft window displays that support those motivations. Beyond considering eyelines, it’s important to remember that you’re designing a 3D display and not a flat one. Make sure that products and props can easily be seen—and look good—from various angles. Keep window displays fresh If your store sits next to a busy highway, a simpler window display with contrasting colors and larger products will make it easier for people to notice your shop as they drive by. 5. Keep it simpleLet’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box. Good lighting is everything. If people can’t see your products or your store’s interior, they’ll stay in the dark (literally and figuratively). You can use your retail POS sales reports to see which products sell the most, or which ones are often bought together. This can help you decide how to feature them. 14. Make sure your displays look good on camera If you’re a small retail store located on a street with a ton of foot traffic and near loads of other shops, the way you approach your window displays will be different than if you’re located in an area that’s less pedestrian friendly. Your audience will impact the products you choose to display, colors you use in it, and the stories you tell in your windows. Keep your ideal customer at the forefront of your strategy.
The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.A balloon display is an inexpensive way to make a statement on a budget. Consider investing in a helium tank, so you can refill your own balloons as needed and keep your display looking perfect throughout February. 2. Post-it walls This isn’t about showing everything you sell. An effective window display features attention-grabbing products that compel people to come into your shop and discover your unique offering. While it can be tempting to fill up a window to maximize the space, cramming too many items into a display can devalue your products by making them look cluttered. Focusing only on one item communicates to passersby that it’s special. 7. Barneys New York
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