Beauty Works Anti-Yellow Shampoo 200ml

Product Information

If you’re in any doubt, it’s always a good idea to read the label. Leaving it on for too long runs the risk of drying out the hair and making it look patchy. There is also a risk of actually dying your hair bluish-purple, which, unless you’re going to a fancy dress party, is probably not what you’re after. This porousness means bleached hair soaks up unwanted minerals and metals in your tap water and acquires a yellow tinge over time. "It also means that blonde hair absorbs light instead of reflecting it and is more prone to damage," adds Shiel. How to use purple shampoo We spoke to Gina Conway from Gina Conway Salons and Spas, who helped shed some light on why hair goes brassy and how a purple shampoo can help:

Come summer, bottle blondes know the importance of preserving hair color at home. This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy. “Blondes have a very light palette—and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine. What is a purple shampoo? The best way to use a purple shampoo is on wet hair. Simply lather it up and leave on for about two to four minutes, depending on the amount of colour-correcting needed.What Sunil says: "I was recommended this product by a beauty editor with many years of industry experience, so naturally I had to give it a go. IMHO it is THE very best purple shampoo on the market if you want that real shot of iciness. To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help and conditioning it can get. This instantly banishes any trace of brassiness. As long as I dye my hair blonde, there will be a bottle of this in my bathroom." But Zoe Irwin, creative director at John Frieda Salons, advises clients to be careful as purple-based products can be drying. This shampoo is marketed for people with blonde, gray, and highlighted hair, and boasts a strong color-depositing formula. Indeed, multiple reviewers write about how impressed they are with it, saying that they noticed a marked improvement in their hair color after just one wash. Because it’s so highly pigmented, the brand recommends using gloves when applying this shampoo to wet hair before lathering well and rinsing as thoroughly as possible. If you find that your hair is in even more need of anti-brassy TLC, repeat the process and leave the formula on for three to five minutes before rinsing.

Like its name suggests, a purple shampoo is a shampoo that contains purple pigments. Think of it as a colour corrector for your hair that helps counter-balance warm yellowish tones with cool lilacs. It’s for your Anya Taylor-Joy blonde bombshell moment. Still unsure of where to start? Don't worry—we've got you covered. Below, the best purple shampoos to keep your shade of blonde hair bright. The Best Purple Shampoos To keep hair looking its blonde best between salon visits, minimise washing and rinsing it to avoid dumping your toner straight down the drain. Also try washing in cooler water to avoid stripping colour out of dyed hair. When not washing with purple shampoo, be sure to use a shampoo for colour-treated hair as this will protect the colour molecules intact. We used the purple shampoo twice a week and found that it kept our honey blonde highlights looking creamy and cool – even two months post colour. It lathered well in the hair, smelt refreshing and didn’t feel drying once rinsed, although we’d still recommend following up with a nourishing conditioner to pamper our hair and seal the hair cuticle. Top tip: we massaged the foaming shampoo into our hair for two minutes to make sure each strand was properly coated. Beauty Works provide luxury hair enhancement’s that inspire confidence and empower you to look and feel your very best. Including easy clip-in solutions and exclusive collaborations. Our hair extensions and stylers have earned recognition amongst the beauty press and up and down the red carpet.As well as purple shampoos and conditioners, blonde hair will benefit from a monthly treatment masque or glossing treatment, to help add shine as well as freshening up colour.