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Samsung AU9000 43 Inch 4K Smart TV (2021) - Slim Ultra HD TV With Alexa Built-In, Game Mode, Motion Xcelerator Turbo, 4K Crystal Processor, Dynamic Crystal Colour, Object Tracking Sound - UE43AU9000

£499.5£999.00Clearance
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The entry-level Neo QLED model (i.e. the most affordable Mini LED model) in Samsung's 2021 range is the QN85A, which thankfully appears to be the same wherever you buy it. And while Samsung can’t claim HDMI 2.1 specification, all three of the HDMI inputs here go further towards accommodating next-gen consoles than the model the AU9000 replaces. Auto Low Latency Mode and AMD FreeSync are catered for, and PC gamers will be pleased to learn there’s a facility to replicate the ultra-wide 32:9 aspect ratio some games can run at, too. Interestingly, Samsung is also promising support for 4K@120Hz on its AU8000 and AU9000 LCD models, even though they feature 60Hz panels. The company's calling this technology 'Motion Xcelerator Turbo', but it's not yet clear how it works beyond Samsung saying that it allows the models to refresh twice as fast. These models are getting AMD FreeSync certification, too – that's apparently a first for a 60Hz TV.

We uploaded the brightness measurements and uniformity photos after running the TV for four months in our Accelerated Longevity Test. And where edge definition and motion control are concerned, the Samsung UE50AU9000 is similarly confident. With content of this standard there’s just no suggestion of the Samsung losing its grip of on-screen movement, and it draws edges with a deft and steady hand. There’s a definite suggestion of three-dimensionality to the 50AU9000’s images that most comparably priced alternatives would struggle to match.

Object Tracking Sound LITE

As yet, we’ve no confirmation as to whether the Samsung AU9000 range will be offered for sale either in Australia or in the United States. Samsung isn’t alone in preferring to have bespoke models in different territories – or, at the very least, to have different model numbers in different territories for the same televisions. Design The UE50AU9000 even supports slightly – though we stress slightly – wider viewing angles than most LCD TVs, which could be handy if you have a few mates over for gaming nights. The gameplay is excellent, with the 4K resolution and bright HDR rendering the ray-traced action of Call of Duty adeptly. Motion is smooth and free of artefacts, while the incredibly low input lag ensures responsive gaming. As I already observed, the Tizen operating system is exemplary – and to help you find your way around it, Samsung has equipped the AU9000 is not one but two remote controls. The first is the sort of rather thin-feeling, over-buttoned handset we’ve come to expect in this area of the market, but the second is an altogether more upmarket alternative with fewer buttons that are much nicer in terms of action. Implemented the way to connect the game console with a floating frequency, VRR supports up to 120 Hz. Allows you to use the TV as a monitor, the gameplay (thanks to the opportunity to transmit video at a frequency of more than 60 Hz) is more enjoyable. FreeSync

It’s fair to say this last part is a red herring. The point-source of sound from the Samsung is hazy, certainly, but that’s not the same as delivering an impression of height – not at all. And as far as tonality goes, the 50AU9000 sounds tentative and rather flat. It’s game, certainly – wind the volume upwards and it resists hardening or coarsening quite commendably. But really, it’s as far removed from the standard of the images the Samsung produces as these things ever are. There’s slight resolution loss, too, during camera pans even after you’ve optimised the TV’s motion processing (by choosing Custom in the Picture Clarity menu and setting judder reduction to level four). There are three HDMI 2.0 inputs, one of which (HDMI 2) supports eARC, and all of which are capable of handling 4K resolution at 60Hz, CEC, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) – making this TV a solid choice for gamers. There are also two USB 2.0 inputs, a terrestrial tuner, a CI slot, an optical digital output, and an Ethernet port for a wired connection. In terms of wireless connections, both Wi-Fi and Bluetooth 5.2 are supported.

In This Article

We uploaded the brightness measurements and uniformity photos after running the TV for two months in our Accelerated Longevity Test. The Samsung AU9000 is weakest when it comes to sound, and that’s as much because of the slime-line chassis as its price point. The reality is that it’s nearly impossible to cram a decent set of speakers into a chassis only 26mm deep and to do so would be prohibitively expensive. The gaming features don’t stop there, either. There’s also support for ALLM (Auto Low Latency Mode) and input lag with Game mode activated is a minuscule 9.2ms, and you can call up a handy Game Bar display that shows you at a glance what graphics features a game is using.

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