Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

Product Information

Apart from 1923, when the account went to A. J. Ayer & Son, J. Walter Thompson remained the advertising agent for Northam Warren until 1946.

Natural goes with all costumes but best with bright colors—red, blue, bright green, purple, orange, yellow. In 1911, Northam Warren began selling Cutex, a liquid preparation that removed dead cuticle tissue without the need for cutting – hence the name ‘Cut-ex’. Northam Warren was not the first person to sell a product like this; for example, Miller’s Cutic-Off –“No knife, pain, infection or acids”– had been on sale from 1909 at the latest. In 1931, the corks in Cutex bottles were replaced the corks with Bakelite caps. When a brush was needed, this was fitted into the cap, a design more in tune with nail polishes in production today.No odor of any kind lingers! No alien perfume to contend with … and perhaps destroy … your own exclusive scent. Just a sparking crystal film … sparking and unscented.

Massage the oil into your cuticles. Make sure to massage it into the sides of your nail, as well as the skin surrounding your nail. Take a minute to massage the oil into your nails to induce blood circulation. Revlon’s sales strategy targeted salon manicurist, much as Cutex had done years before, and then moved into department stores and better drug stores in the prestigious end of the retail market. By the late 1930s, through its innovative marketing campaigns and by restricting its sales to department stores, better drug stores and manicure establishments, Revlon was rapidly achieving a glamorous and fashionable status with a wide shade range. In 1941, Cutex also redesigned its nail polish bottles. Copying an idea of Dura-Gloss it capped the bottles with a top that had the shade of the polish inserted into it. Whatever you buy, when it comes to buying online, there are a number of things that you should always consider. That pretty much goes for any product, but we want to highlight these as they are particularly important when it comes to shopping for products in the Manicure and pedicure tools category. Follow these tips and you’re sure to find the best product for your needs, whether that may be Cutex Hydrating Cuticle Oil or perhaps an alternative. Price and budget First, file your nails to the proper length and shape. The best professional manicurists say that it is now considered good form to give the nail an oval shape—that is, to have it conform to the shape of the finger tip, and to have the nail reach just to the top of the finger.Above: “Then the polish—spread it on the soft part of the hand and burnish by brushing the nails lightly across it. To apply the liquid, coat each nail lightly with the little camel’s hair brush that comes in the box.” Cutex Cuticle Eraser is a 2-in-1 treatment not only exfoliates but also moisturises dry, damaged cuticles. Apply Cutex Cuticle Oil or Brittle Nail Cream around theside and base of the nails. Massage well into the cuticle and finger tips. The rich, conditioning blend of alpha-hydroxy-acids gently sloughs away rough, ragged cuticles to leave behind softer, more beautiful hands and nails.

Paste Polish:“An especially smooth paste—easily distributed over the nail to give an even polish. Tints the nails and produces a brilliant finish. Waterproof, lasting—washing actually improves the polish. Pink or uncolored.”For now I’d like to touch upon budgeting. Setting yourself a budget before getting too deeply involved in your shopping online is one of the best pieces of advice we can give. It’s very important to do this, because it’s all too easy to get carried away and choosing a product that offers those little extra features but spending a lot more than we could or should have spent. A new range of manicure sets was also developed named the Compact, Traveling, Boudoir and De Luxe Sets. The composition and naming of these manicure sets changed frequently over the years. Above: “First shape the nails with a steel file holding the file loosely and working upward from the sides to the centre. Then smooth off all remaining roughness with an emery board.” Cutex Exotic Pearl Nail Polish in Orange Blaze, Jamaica Green, Tahiti Orchid and Coral Sand shades. Sutton, D. H. (2009). Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century. New York: Palgrave Macmillan.