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In an age when news is readily accessible, Jewish News provides high-quality content free online and offline, removing any financial barriers to connecting people. Caffeine from green tea lasts 4-6 hours, versus 1-2 hours from coffee or other energy drinks; the l-theanine in matcha regulates the absorption of caffeine into the body, helping to avoid the jitters and post-caffeine crash, it also stimulates the production of serotonin, dopamine and alpha brain waves, which help you feel less anxious and more relaxed; matcha is rich in antioxidants, and has one of the highest concentrations of any plant-based food (50x that of spinach); the combination of l-theanine and caffeine is scientifically proven to improve focus. But after going through all the effort to find high–quality matcha, adding unnecessary ingredients was a non–starter for PerfectTed. “If we were using additives and preservatives, we wouldn't be doing anything that innovative,” Teddie says. “There are other companies out there that have cut corners to take the easy way out.” London entrepreneurs Marisa Poster and Teddie Levenfiche have stirred the interest of the Dragons’ Den panel with their matcha-based green tea energy drink, PerfectTed.
They describe how would batch-make big jugs to get them through a busy week but needed a high quality on-the-go solution to stay energised. There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride. Jewish News holds our community together and keeps us connected. Like a synagogue, it’s where people turn to feel part of something bigger. It also proudly shows the rest of Britain the vibrancy and rich culture of modern Jewish life. PerfectTed led by entrepreneurs, housemates and best friends, Marisa Poster and brothers Teddie and Levi Levenfiche, have created Europe’s first matcha green tea-powered canned energy drink.On top of focusing on simple ingredients, PerfectTed also prioritizes transparency and sustainability in its business model—starting with its supply chain. Typically, a café would buy matcha from a domestic wholesaler, who had bought the product from a wholesaler in Japan. This multi–step chain often means less money for the farmer who originally grew the tea leaves, and it creates a disconnect between the business and suppliers that makes it difficult to verify ingredient quality. JD: You recently received GBP50,000 from the UK investor TV show Dragons’ Den. What’s that cash being used for and any plans for further funding rounds? MP: From the beginning, we weren’t actually targeting the Red Bull consumer, because we felt the Red Bull consumer would continue to drink Red Bull and maybe isn’t as keen to adopt healthier options or they just aren’t as aware. So, we were kind of looking to that coffee drinker to substitute their second or third cup of coffee. Now we’re actually finding and we’re getting such an influx of messages from people saying ‘I saw you on the shelves at Tesco, I was about to reach for a Monster, but yours was really appealing with your fruity flavours and your green tea energy.’ Marisa added: "We want to be the largest natural energy and matcha brand globally. We're already making strong moves and already available in nine countries." It causes conversation to come about because people are like: ‘Is it PerfectTed or is it perfected?’ We really like the discourse that comes with it.
The caffeine from green tea lasts 4 to 6 hours, versus 1 to 2 hours from coffee or other energy drinks; the l-theanine in matcha regulates the absorption of caffeine into the body, helping to avoid the jitters and post-caffeine crash. I have suffered with ADHD and anxiety for years and I used to consume loads of caffeine from coffee and energy drinks during college," she said.Mr Levenfiche added that “Steven Bartlett especially was a big inspiration to us in starting the brand. For us to get such a positive response from him and for him to say how much he respected us as entrepreneurs meant the world.”
We produce in Devon. We’ve been there from the beginning, they’ve scaled up with us and they’re incredible partners. JD: Where is currently your biggest market and which consumers are you targeting?
Since launching, PerfectTed has generated listings in more than 500 stores across the UK and Ireland, as well as launching internationally in nine other countries, including Hong Kong, Singapore, the UAE, France, and more. The investment comes as PerfectTed launched in 1,200 Tesco stores and is included in the supermarket’s meal deal.
A friend mentioned that matcha was caffeinated and it had loads of other health benefits. Obviously, this sounded way too good to be true but when I did try it, it really had a almost life changing effect on me."
Dragons are slayed by young energy drink entrepreneurs
Three short weeks ago, we launched the UK's first matcha-powered, all-natural, lightly sparkling energy drinks, available in three different flavours: (1) pineapple yuzu, (2) apple raspberry, and (3) pear ginger! He and his brother Levi met Ms Poster, originally from New York, when they all attended university in Pennsylvania. The trio identified a business opportunity for a healthier plant-based energy drink that avoids the post-caffeine crash often associated with other energy drink brands. But after finding the perfect matcha, the last thing they wanted to do was add a bunch of preservatives and sweeteners to create their on–the–go option. Thankfully, they were able to find a treatment that allows them to make shelf–stable tea and lattes with only three items each—water, matcha, and agave for tea or oat milk for lattes. connection to other people than to inanimate objects or concepts. We landed on "PerfectTed" because it was PerfectTed, made up of Hampstead brothers Levi and Teddie and New Yorker Marisa, to appear on Dragons' Den to pitch their matcha energy drink, already being sold in Tesco (Image: PerfectTed)
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