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The Brompton: Engineering for Change

£12.5£25.00Clearance
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This radical essay explores patriarchy and capitalism’s impact on beauty ideals, and inspires us to embrace our own disobedient bodies. Travels with a Brompton is a sparkling narrative about the adventures of an English couple and their folding bicycles over nearly 30 years of exploring France . There are many books about businesses, but very few are about bicycle brands – and not many cycling books delve into the business side of a company. Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item.

Everything in a Brompton is based upon precision engineering where "form follows function" not as a strapline but as a principle. Discover your next non-fiction read and brilliant book gifts in the Profile newsletter, and find books to help you live well with Souvenir Press. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others.

This updated third edition brings the story up to June 2020, through Brompton’s explosive global growth, to less salutary lessons, like failures, Covid-19 and the Electric model.

That's a great over-simplification, and doesn't actually give away any trade secrets, but it's rare for outsiders to have access to such information.William Butler-Adams in telling the transitional move from a niche folding bicycle maker creating a few thousand cycles a year to a British icon which today will soon make 100,000 cycles a year and maybe half a million cycles a year once the US operations get going is a gripping read. On a recent factory visit I witnessed frame number 972,421 being brazed, so all being well the major milestone could occur next month: look out for the Brompton publicity machine to make the most of it, building yet further on our awareness of the brand. Initially, he worked as an engineer for Andrew Ritchie, the bike’s brilliant inventor and the business’s founder, before taking the helm in 2008. Then contact your credit card company, it may take some time before your refund is officially posted.

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