Fred Herzog: Modern Color

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Furthermore, his shots were taken using mostly Kodachrome slide film, meaning he was limited in terms of actually getting to exhibit his images in public. They come from that process of walking and that intuitive, deductive reasoning of where to be and how to take a picture when you’re there,” said Andy Sylvester, owner of the Equinox Gallery in Vancouver. Fred Herzog is known for his distinctive approach to color photography in the 1950s and 1960s, a time when the art form was almost solely represented by black and white imagery.

Fred Herzog, as we said, is known for his unusual use of color in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. Herzog’s work has much in common with William Eggleston, who eschewed big scenes in favour of the quotidian. Two of Herzog’s big influences were Walker Evans, who documented the effects of the Great Depression in the U. Scenes of society in the macrocosm, rather than showing us nothing, showed us everything: race relations, urban alienation, gender politics and class distinctions.In this respect, his photographs can be seen as a pre-figuration of the New Color photographers of the seventies. The real pioneer of the medium seems to change depending on whom you ask (most people, perhaps rightly, would say William Eggleston) but let’s allow some space for another name: Fred Herzog. Herzog also had the vision, and courage, to shoot in color when virtually all serious art photography was in black and white.

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In this respect, his photographs can be seen as an early indication of the "New Color" photographers of the seventies.Those images, taken through a camera that possessed only a primitive peephole viewfinder, were lost some years later as Herzog travelled to Canada on a rust-bucket ship that apparently nearly sank. It was the best film and most reliable development, although he had to wait an age for the results as he sent them to Palo Alto, California, or Rochester, New York. The Canadian photographer worked largely with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide, making this an excellent time to reevaluate and reexamine his work.

For over fifty years, the Canadian photographer exclusively used Kodachrome slide film, and only in the last decade have advances in technology enabled the production of archival pigment prints that faithfully match the remarkable color and vibrancy of the Kodachrome slides. Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s. Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. Take a stroll through Herzog’s streets and you find a place awash with neon signs, Coca-Cola adverts, yellow light against thick shadow, vintage cars, billboards and the rest. A while later, Herzog worked as a medical photographer and also became a serious documentary photographer.Fred Herzog is best known for his unusual use of color in the 1950s and 1960s, a time when fine art photography was almost exclusively associated with black and white shots.