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If you decide your child is ready to explore YouTube with a supervised account, the content setting you choose for them will also apply to official albums, singles, videos, remixes, live performances and more when they sign in to YouTube Music on Android, iOS and desktop. Polman has found that overload is context dependent: choosing from many alternatives by itself is not demotivating. Schwartz argues that, because we are now faced with so many choices, big and small, we spend an increasing amount of time and energy simply being preoccupied with decisions—decisions we will have to make in the future, and ones that we have made before and now regret. Their options are evaluated in terms of missed opportunities instead of the opportunity's potential. Satisficer: an individual who is more concerned about making a decision that is ‘good enough’ and fulfills their desired criteria instead of making the best decision.

The typical study randomly assigns participants in the lab or field to either a small assortment (e.The Paradox of Choice was published by Harper Perennial and was released in 2004, while the paperback version was released on 18th January 2005. Maximizer: an individual who seeks out the most optimal (maximum utility) outcome when making a decision.

You start looking over your shoulder, thinking that if you’d made a different choice, you’d have done better. Kotarmarthi offers up strategies to reduce the effect that the paradox of choice has on our happiness and the happiness of the gift receivers. As expected, participants who received the larger catalog experienced more choice overload and were less satisfied with their choices. With that in mind, it makes sense to plan this side of Christmas, how you will re-engage and motivate staff for a fast start in January.

Following Herbert Simon’s ideas on bounded rationality and satisficing, Schwartz identified that the paradox of choice carries the most consequence for people that are maximizers.