Old Speckled Hen Pale Ale Mini Keg, 5L

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People know they can rely on familiar favourites like Carling to deliver. An independent analysis from CGA showed, on average, outlets that removed standard lager significantly underperformed. There’s been a massive shift away from standard lager,” says Bolton. “In three years, the market has completely switched around. Standard had a 28% share of beer pre-Covid, and world lager 19%. Now the figures are 21% and 29%. Cask drinkers are promiscuous,” says brands marketing manager Rose Davis. “They like to seek out a pint. And we’ve found these beers are enticing new drinkers to give cask a go. Younger people are looking to try different things.” Anna MacDonald, category marketing director for Guinness, remains unfazed by the challenge, however. Except for any liability that cannot be excluded by law, the Promoter excludes all liability, for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Promotion.

Contract brewing is flying for us, but we want to do more of our own beers this year,” declares head of sales and marketing Dave Paterson. “You have to find your niche these days, though. We’ve been looking for a hook – and we think we’ve found it in that we’re so environmentally friendly. Draught will grow, he believes, “but it’s going to take time. At the moment, a lot of pubs are wondering whether they’ll get through a keg so they’d rather go for cans. What it really needs is a big pub chain to grab it by the throat then others will follow. Plans to give away a classic MGB sports car have been revealed by Britain’s leading premium ale brand [1] as it looks to celebrate its unique brand history with MG.The first Outland beers include a West Coast IPA that, Mountford says, is “accessible, giving people what they expect but, on the flipside, we’re also doing a milk stout and a ginger pale ale, something different, without being completely out there”. The latest addition to Greene King's range of Hen beers, this limited edition ale is bottle conditioned and brewed with malt, hops, pure water and yeast. The tastes and aromas of this beer is full-bodied and warming, with masses of characteristic toffee and fruit, notes of citrus and orange, and a traditional English hop bitterness. This could be an interesting development,” she notes. And finally… don’t forget the quality in the glass. Cask faces a number of challenges, and quality is one. While smaller containers are a great option for some venues – offering a less risky proposition by reducing the number of pints that need to be sold in the three-day window – it is not a silver bullet. We’ve spoken to our licensees and they want more range and choice. It’s about finding a balance, though. We can’t forget where we came from.”

There’s also a chance for the brand to tap into the opportunity that’s been opened up by craft, he believes. Walsh, Dominic (10 December 2003). "Greene King gets set to brew more". The Times. London . Retrieved 4 November 2009. Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.This has been evident in the performance of Coors, which is up in value by 14.7% on pre-pandemic levels.

Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country It’s key, though, as a sector, we pull together to support cask, how it’s stored and maintained, and how we can bring in new audiences and increase rate of sale. Some brewers are looking to pins, 36-pint containers that are half the size of the regular nine gallons, to help improve cask beer quality at the bar by shortening the length of time a cask is on tap. While people are visiting the pub less frequently, premium brands are better meeting the occasion – they’re more of a treat.” And brewers and publicans alike are seizing the opportunity to make a little more profit. Well-known brands are also winning in the low and no-alcohol space. Heineken 0.0 is the number one brand, selling more volume in the on-trade than the next nine combined and we have plans to ramp up distribution of the brand on tap this year.Carlsberg has completely reinvented itself over the past four years and the results speak for themselves. The brand is outperforming the standard lager market, seeing volume and value growth in the last quarter. And CMBC has added Kronenbourg 1664 ​to its portfolio. Not one to sip and enjoy, very, very bitter, not one to enjoy at all, all a bit too strong in the taste for me. That hoppy aftertaste is a right killer for me.