Kissan Mixed Fruit Spread 17.6oz(500g) by Kissan Mixed Fruit

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The brands have been able to associate itself successfully with Indian sentiments and capture the minds of their target audience which is primarily children.

From this we can understand, amount of mixed fruit pulp blend is 46 % but no real health benefits from the fruits. Kissan’s story of pioneering innovation began with the launch of new formats of food, such as canned fruits and vegetables, baked beans, and the like. Once Kissan jam was introduced to the Indian market, it quickly gained popularity due to its high quality and delicious taste. The real fruits added are highly processed as they are subjected to heating process for making the jam, the vital nutrients present in the fruit blend might be removed or destroyed. This gave them a competitive edge over rivals and also made them independent of import of the raw materials which was the strategy used by the competition.

Oranges from Nagpur, Lemons from the Himalayan foothills, Pineapples from Kerala, Grapes from Karnataka and Peanuts from Gujarat.

How : Pectin is extracted from citric fruit peels in acidic condition and the liquid is filtered and clarified. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. During the 1960s and 1970s, Kissan emerged as a household name in India, thanks to its innovative marketing campaigns and commitment to quality. Kissan takes a lot of caution in the sourcing of their raw material and they have partnered with agriculturists from various parts of the country to ensure that their raw materials are of top quality and fresh. Kissan Mixed Fruit Jam is made with 100% real fruit ingredients and comes in a food-grade plastic bottle.The Public-Private Partnership (PPP) project, which began in 2012 between HUL and Maharashtra Government for sustainable sourcing of Tomatoes, became self-sustaining in 2015.