Don Papa Rum 70cl - 40% ABV Dark Aged Sipping Rum: Distilled in Sugarlandia, Philippines | Expertly Matured in American Oak | Great for Cocktails

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Today, Diageo announces it has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines. The upfront consideration is €260 million with a further potential consideration of up to €177.5 million through to 2028 subject to performance, reflecting the brand’s current growth potential.

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The acquisition will be funded through existing cash reserves and is expected to close in the first half of 2023. The company will be available to discuss the transaction in more detail after the release of Diageo’s fiscal 23 interim results on 26 January 2023. About Diageo John Kennedy, President, Diageo Europe and India, commented: “We are excited by the opportunity to bring Don Papa into the Diageo portfolio to complement our existing rums. This acquisition is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation, and enables us to participate in the fast growing super-premium plus segment.” The acquisition will be funded through existing cash reserves and is expected to close in the first half of 2023. Stephen Carroll will remain involved with the brand, working alongside Diageo to build on Don Papa Rum’s growth potential.Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal and JεB whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. The Philippines isn’t exactly known for rum, but why not? It’s hot, they’ve got sugar, and now they’ve got their own rum finally making it to the U.S. — Don Papa. První místo ukořistil pětiletý rum Don Papa Masskara. Přestože se jedná o limitovanou edici, která byla původně určena pouze pro francouzský trh, nakonec se dostala i k nám. Edice byla inspirována filipínským festivalem MassKara, který se každoročně koná na ostrově Negros, kde rumy Don Papa vznikají. Na pestrobarevný festival odkazuje už samotná láhev vyvedená v sytě zelených barvách a zdobená motivy masek a tradičních maškarních kostýmů. a b Alindahao, Karla (17 May 2017). "Don Papa, The Small-Batch Philippine Rum, Is Finally Available". Forbes . Retrieved 22 July 2017. This acquisition will enable us to strengthen our position in the exciting rum category which is in early stages of premiumisation and has a compound annual growth rate (CAGR) of 18% in Europe and 27% in the US between 2016-2021.

Don Papa Rum, a super-premium, dark rum Diageo to acquire Don Papa Rum, a super-premium, dark rum

The palate arrives much as expected. That candy-coated fruit character endures, here folding in some mint, more toasted coconut, and a bit of strawberry into that orange-dominated body. The finish eventually sees a bit of astringency (that classic petrol note so common with rum) that the sugar can’t quite cover up, though frankly, given the overwhelming rush of sweetness that comes before, this rustic character is almost a relief.

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Don Papa Rum carries the long-standing traditions of Filipino rum making as a first-rate, expressive liquid that has amassed a cult-like following with spirits enthusiasts and industry insiders – a testament to its ability to transcend the rum category. The complex and delicious tasting rum offers a new taste that rum drinkers, brown spirit aficionados and newcomers to the spirit category can all enjoy. It starts right from the nose. Unlike most Caribbean rums, which are driven by vanilla notes, Don Papa is overwhelmingly fruity, featuring tons of orange, some coconut notes, banana, and a tropical hint. You can smell how powerful the sugar is — it exudes sweetness with a distinct candylike character. Founded by entrepreneur Stephen Carroll, together with Andrew John Garcia, Dom Papa Rum has gone from strength to strength since its launch in 2012, consistently outperforming the market in Europe. It is currently available in 30 countries, with France, Germany and Italy being its largest markets. https://www.classaction.org/news/addition-of-certain-ingredients-means-don-papa-should-be-labeled-imitation-rum-class-action-argues