Play-Doh Disney/Pixar Toy Story Buzz Lightyear Set, Multicolour E3369EU4

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It’s a tale of technological obsolescence with a happy ending,” says Christopher Bensch, vice president of collections at the Strong National Museum of Play in Rochester, New York. “Fortunately, the sister-in-law realized it would make a better toy than a cleaning product. That turned the company’s fortunes around.” Under the Sea Playdough Stamp Set & Roller, Playdough rollers, Playdough stamps, Texture roller, Playdough accessories One of Play-Doh’s more endearing attributes is its distinctive smell. Anyone who has popped open a can of the molding compound easily recognizes its olfactory qualities. Children of all ages enjoy a fresh whiff of that inviting aroma emanating from a nontoxic mixture of flour, water, salt, borax and mineral oil. When the Great Depression hit and wallpaper sales declined, Kutol Products had to find a new use for their product. They rebranded it as a children’s modeling compound and sold it to schools and toy stores. The wallpaper cleaner was already being phased out,” Bensch says. “Kutol was headed down the drain at that point.”

Fleming, Mike Jr. (April 2, 2015). "Fox Molding 'Play-Doh' Film With Paul Feig Circling; Another Hasbro Toy Brand Making Movie Transfer". Deadline. Archived from the original on January 9, 2020 . Retrieved April 17, 2020. Respers France, Lisa (31 December 2014). "Play-Doh will exchange phallic-shaped toy". CNN.com. Archived from the original on 3 January 2015 . Retrieved January 3, 2015. There was never a contract but the deal ran for years,” Bensch says. “Captain Kangaroo was a big cheerleader for the product.” Looking at key consumer insights over the past couple of years, we have seen a growing desire for new ways for children to express their creativity, and cultural trends, like the viral sensation slime has become amongst today’s kids and tweens, helped inspire the launch for this year,” Adam Kleinman, Hasbro’s vice president of global brand marketing, told the HuffPost in September. a b c Greg Hatala (January 28, 2014). "Made in Jersey: Play-Doh is a Dover teacher's handiwork". NJ.com, The Star-Ledger. Archived from the original on May 6, 2016 . Retrieved April 16, 2016.To mark Play-Doh's 50th anniversary, Hasbro has put out a fragrance that smells just like the compound.

The product line branched out in 1960 with the introduction of the Play-Doh Fun Factory, a toy press that allowed the compound to be pumped out in different shapes. Other line extensions included Animal Ark, Make a Meal Sub Shop and Dr. Drill & Fill, though none had the lasting ability of the Fun Factory, which is still sold today. D'Alessandro, Anthony (March 17, 2022). " 'Play-Doh': Emily V. Gordon To Write, Jon M. Chu Circling To Direct Animated Pic For eOne & Hasbro About Colorful Clay". Deadline Hollywood. Archived from the original on March 17, 2022 . Retrieved March 17, 2022.Whatever Happened to Play-Doh Pete?". Archived from the original on 2020-09-27 . Retrieved 2020-11-01. Currently Hasbro continues to manufacture and sell Play-Doh. It is estimated that since the product was officially introduced in 1955, more than two billion cans of Play-Doh have been sold worldwide. Since 1960, dozens of accessories and playsets have also been developed and sold. Based upon its popularity and longevity, it should come as no surprise that Play-Doh was inducted into The Strong’s National Toy Hall of Fame in 1998. The Strong’s Brian Sutton-Smith Library and Archives of Play has approximately 40 trade catalogs and print advertisements from 1964 through the present representing Rainbow Crafts, Kenner, and Hasbro. Additionally, more than 40 Play-Doh related artifacts can be found in The Strong’s collections. a b "Rainbow Crafts Company, Inc". Ohio History Central. July 28, 2006. Archived from the original on January 12, 2015 . Retrieved October 30, 2008. Playdough Kit, Unicorn Play Dough Kit for Girls, Sensory Play, Rainbow Unicorn, Party Favor, Playdoh Tools, Craft Kit, Busy Box for Kids Play-Doh was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1998.